Research Blog

 My group is doing a Purell hand sanitizer commercial. In these commercials, the audience is usually persuaded to use hand sanitizer to help prevent illness and the spread of germs. 

In most Hand sanitizer commercials, They wear casual attire because they're trying to replicate everyday life. 

The props that are used are usually anything that can carry a lot of germs on them for example, a door handle, airplane, shopping cart, cell phone, table, etc. 

There is usually a variety of appearances that are demonstrated in the commercials. Showing different types of people including, adults and children in different scenarios, shows how beneficial the product can be for a large amount of people. 

The setting in the commercials are in common places that most people go to without realizing how many germs are there. 

The sore through the commercials are slow paced so the audience can comprehend the importance of hand sanitizer. 

In some commercials, they edit cartoon germs onto surfaces because even though germs are invisible to the human eye, it's important to remember that they're still there. 





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